My Client is Rich

Since its founding more than 10 years ago, My Client is Rich has served its customers using a ROI-focused approach. Communication, for the agency, is not merely an expense, but a financially sound investment. Based in the Alsace region of France, the agency blends creativity and strategy to design websites, build brand identities, conduct market research, and fully manage web marketing campaigns.

Recognising its growing need for improved website performance without sacrificing the ease of use of WordPress, My Client is Rich immediately adopted a more modern solution: a headless WordPress infrastructure. A headless architecture separates content management (backend) from its display (frontend) to make each page as fast and as smooth as possible.

My Client is Rich has always preferred WordPress, mainly for its simple management and comprehensive setup. Unfortunately, the CMS comes with technical limitations stemming from high server resource usage. This can lead to slower speeds and lowered performance, especially during peak usage or with time-sensitive projects.

To meet their needs, the agency had to find a template that combined WordPress’ ease of use with the speed and efficiency of a modern frontend. Also, the agency sought to streamline its development process, shorten turnaround times, and improve user experience.

As a result, My Client is Rich opted for a new headless WordPress architecture. Decoupling content management from display offers two key benefits: optimised server resource use and noticeably faster website speed for users.

After a thorough design phase, each customer site’s backend is installed on an OVHcloud shared web hosting plan. My Client is Rich relies on a robust, scalable, and secure infrastructure that offers full cost control. WordPress, including updates, is installed using Composer, a PHP dependency manager. Setting up and maintaining the libraries and extensions needed for each project is made easy with this software.

The agency also uses GraphQL to efficiently retrieve dynamic content. A technology that offers more precise WordPress queries than standard REST APIs, thus lowering server load. This translates to faster load times and improved user experience.

“We use OVHcloud’s comprehensive, fast, and reliable solution to efficiently manage hundreds of services—web hosting plans, domain names, emails, databases—which frees us to prioritise our commitment to providing quality customer service. Plus, the customer support, along with detailed documentation and an active community, helps us get the most out of its tools.”

Gauthier Péréa, CTO, My Client is Rich

For a complete headless architecture, My Client is Rich builds its front-end interfaces with Next.js, a React-based framework. Next.js offers hybrid rendering that combines static site generation (SSG) with dynamic server-side rendering (SSR), which optimises performance, interactivity, and SEO.

By fully automating deployments, the agency can deliver its web projects faster and more securely. This is achieved using GitLab CI/CD for automated integration and deployment, and Vercel for hosting the Next.js application. As a result, every code change is automatically tested and validated before it is released, significantly speeding up site maintenance and updates. The process is also ensures their availability and scalability on a large scale.

Since adopting this architecture, My Client is Rich’s web projects have seen significant improvements in technical and operational performance. Optimised server resource use and shorter loading times mean fast, smooth websites—compatible with all devices—for the agency’s customers.

Through a development process powered by advanced automation, My Client is Rich now launches and updates projects faster, ensuring secure and high-quality delivery.

This success is a direct outcome of our high-performing, scalable technology. Hundreds of service (web hosting, domains, email, and databases) run smoothly on this platform, allowing the agency to focus on providing excellent customer service and support.