Ekohe

Ekohe is a global digital transformation consultancy specializing in AI, data platforms, and enterprise software. Founded in 2007, the company operates with teams across Europe, Asia, and North America, helping organizations transform complex operational processes into structured digital systems.

In 2008, Ekohe began working with Host Broadcast Services (HBS) to modernize its management of broadcast logistics and its operational coordination for major international sporting events.

What began as an effort to digitize a single operational workflow gradually evolved into a platform capable of coordinating multiple aspects of global broadcast operations.

Global matches can bring together hundreds of broadcasters and thousands of engineers, technicians, and contractors working in multiple venues and countries. Behind every match is a vast operational effort. Each television network requires reliable live feeds, production infrastructure, various commentary positions, and technical services.

At the beginning of the partnership, much of this coordination depended on spreadsheets, emails, and manual processes. Departments operated in silos, managing their own workflows and data separately. As global tournaments grew in scale and broadcasters demanded more customized production setups, the volume of requests and logistical complexity increased substantially.

Generally, the pressure peaks once the first round of matches is completed. At that point, broadcasters have only around 72 hours to book the services they need for the next matches—from determining commentary positions and technical connections to production facilities. Teams could no longer keep up with the surge of requests manually, exposing the need for a unified and automated operational platform.

A global broadcast operations platform

Ekohe approached this challenge from the idea of a business transformation rather than a simple software project. Ekohe set out to model HBS operations as structured data workflows, building a platform capable of coordinating them across departments and events.
Its first version digitized broadcast service bookings, enabling broadcasters to submit requests online while operators allocated resources. The platform automatically generates the technical instructions engineers need to work in stadiums and broadcast centers.

As its needs expanded, Ekohe extended its system beyond bookings, supporting logistics coordination, accreditation management, and workforce administration. What began as a focused ERP-style tool became a central platform connecting operational workflows across multiple teams and events.

Accelerating development with Wulin Master

At the core of its platform is Wulin Master, a development framework created by Ekohe and built on Ruby on Rails. Instead of building each interface manually, developers define the data structure and workflows, allowing the framework to automatically generate operational interfaces. 

Infrastructure built for reliability

Although the platform supports complex global operations, the primary challenge is not scale but reliability. Broadcast coordination systems must remain available even during connectivity issues or unexpected incidents.

“For this kind of platform, reliability is everything. OVHcloud gives us the foundation to keep operations running, even under the pressure of live events.”

Maxime Guilbot, Founder and CEO at Ekohe

To ensure resilience, the platform runs on a OVHcloud Bare Metal infrastructure, using load balancers, replicated databases, and background processing systems to maintain operational continuity.

Ekohe hosts primary deployments in OVHcloud datacentres in Roubaix and Strasbourg, with additional deployments created in host countries when required for specific events. Monitoring tools allow teams detect and resolve issues quickly, and the system can even run locally within the event network if external connectivity is disrupted.

Today, the platform runs more than 100 applications. Each application corresponds to a specific event deployment, covering upcoming tournaments, active operations, and past events where certain workflows are still ongoing.

A platform teams rely on

Over time, the platform has become a central operational tool for Host Broadcast Services. What began as a system to manage broadcast service bookings now supports a wide range of operational workflows across major sporting events.

Today, many operational processes—from booking technical services to coordinating logistics and generating technical instructions—are handled through the platform. Teams rely on it to organise requests, allocate resources, and maintain visibility across multiple venues and departments.

“Once HBS teams started using the platform, they realised they could no longer operate without it.”

Maxime Guilbot, Founder and CEO at Ekohe

Bringing structure to complex operations

The platform enables HBS teams to coordinate complex broadcast operations within tight timeframes. During key phases of a tournament, broadcasters have only a short window to request services for upcoming matches, creating a surge of operational activity that must be processed quickly and accurately.

By structuring these workflows into a single system, the platform allows teams to handle this peak workload efficiently—something that would be extremely difficult to manage manually.

Supporting events at any scale

Originally developed for the operational complexity of the FIFA World Cup, the platform now supports other major tournaments such as the Asian Games and the Rugby World Cup. It is also used for smaller competitions, allowing HBS teams to manage events at any scale with the same structured tools and workflows.

“With OVHcloud Bare Metal infrastructure, we can run a mission-critical platform with full control over our infrastructure, while ensuring the reliability needed for global broadcast operations.”
Maxime Guilbot, Founder and CEO at Ekohe