SME site
Create an SME website to attract more clients
Create an effective and visible SME site online
SEOWordPress
Creating an SME website allows you to present your company, your services and your products on a professional website that belongs to you. Define your objectives, your target audience and the type of site suited: showcase site, blog or online sales. Take care of the homepage, the graphic charter, the web design and the brand image to inspire confidence. A simple domain name strengthens your presence, whilst a contact form facilitates enquiries. Local SEO, search engines and a consistent presence on social media can improve the visibility of your SME website and attract qualified clients.
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All the services useful for your SME website
Professional Hosting
Group your site, your content and your services on hosting adapted to your SME.
Resources brought together
Benefit from storage, professional emails and one-click CMS installation.
Simplified management
Reduce technical tasks to focus on your content, your clients and your business.
Build a consistent brand image
ResponsiveDomain name
Your SME website must immediately reflect your business and your positioning. Choose a domain name that is short, memorable and consistent with your business. Define a simple graphic charter: colours, typography, logo, images and layout rules. A responsive design facilitates comfortable viewing on mobile, tablet and computer. Organise pages with clear navigation and visible calls to action: request a quote, call, book or contact the team. This consistency strengthens your brand image, your credibility and the quality of the experience across the entire professional website.
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Publish your site using a structured method
CMSMetadata
Choose a CMS adapted to your skills and the frequency of updates. A one-click installation facilitates putting a WordPress site or another content management system online. Prepare the essential pages: home, company, services, projects and contact. Add clear headings, useful texts, lightweight images, internal links and descriptive metadata. Test the contact form, links and mobile display before publication. This structure helps visitors and search engines to understand your professional website and allows you to easily evolve your content.
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An SME website must quickly explain who you are, what you offer and which client your offer is aimed at. Present your activity, your services, your achievements, your team and contact information. Add verifiable customer reviews, certifications or project examples to strengthen trust. An effective homepage directs to key pages and proposes a clear action: request a quote, call or use a contact form. If your business is local, also work on local SEO, your address, your opening hours and your Google Business Profile. A simple structure and original content allow the visitor to find essential information without browsing the site unnecessarily.
Online sales transform your showcase site into a commercial channel. Add only the necessary features: catalogue, product pages, basket, payment, orders, delivery and customer service. Precise descriptions, quality images and clear prices facilitate the choice. Track baskets, purchases and abandonments to identify friction points. An online shop must remain simple on mobile and offer a readable payment journey. Link products to your content, your campaigns and your social networks when it helps the decision. For an SME, start with the essential functions, then add new options according to real needs and observed results.
To improve the visibility of an SME site, publish content that answers the searches of your target audience: advice, guides, news, case studies or answers to frequently asked questions. Work on natural search engine optimisation, local SEO and internal links, then connect your pages to your local listings and social networks. Partners, media or professional organisations can also generate links to your site. Measure traffic, forms, calls, bookings or sales in order to identify effective channels. A digital campaign can complement this work if it directs to a page adapted to the objective. Your strategy must prioritise the quality of visits and enquiries rather than just the number of clicks.
An SME website must quickly explain who you are, what you offer and which client your offer is aimed at. Present your activity, your services, your achievements, your team and contact information. Add verifiable customer reviews, certifications or project examples to strengthen trust. An effective homepage directs to key pages and proposes a clear action: request a quote, call or use a contact form. If your business is local, also work on local SEO, your address, your opening hours and your Google Business Profile. A simple structure and original content allow the visitor to find essential information without browsing the site unnecessarily.
The essential services for your SME website
Professional resources to create, manage and develop your online presence
250 GB SSD and automatic backups
To host your pages, content, media and files while keeping copies of your site.
Domain name and email addresses included
A domain name included for the first year and personalised email addresses for your teams.
1-click CMS and integrated security
WordPress, Joomla!, Drupal or PrestaShop with SSL, anti-DDoS, antivirus, antispam and automatic backups.
Frequently asked questions about creating an SME site
What budget should be set aside for a professional website?
What budget should be set aside for a professional website?
The budget depends on the type of site, the level of customisation and the method of creation. Budget for web hosting, the domain name, the design, the content, any extensions, maintenance and search engine optimisation. A simple showcase site costs less than an online shop or a bespoke project. Define the essential functions first and compare quotes covering the same scope.
Which tools should be used to create an SME site?
Which tools should be used to create an SME site?
The right tool depends on your skills, the frequency of updates and the expected functionality. A CMS like WordPress facilitates content management and can be suitable for a showcase site, a blog or a small online shop. Check the responsive design, extensions, security, maintenance and ease of use before choosing. A web agency can also support more complex projects.
How can an SME website be optimised for SEO?
How can an SME website be optimised for SEO?
Work on clear titles, original content, internal links and optimised images. Also check the speed, mobile display and metadata. For a local business, supplement this work with local SEO, a consistent Google Business Profile and up-to-date contact information. Publish useful content regularly and measure which pages generate traffic, calls or enquiries.
Which pages should be included in an SME website?
Which pages should be included in an SME website?
An SME website can start with a homepage, a company presentation, pages dedicated to services or products, case studies or references and a contact page. Depending on the activity, you can add a blog, a quote form, appointment booking or an online shop. The essential thing is to structure the pages around the needs of your clientele and the site's objectives.
What type of site should an SME choose?
What type of site should an SME choose?
The choice depends on the objective. A showcase site presents the company and generates contacts. A blog develops expertise and search engine optimisation. An online shop allows you to sell products or services. Some SMEs combine several formats within the same site. Start with the essential requirements, then add features as the business and usage evolve.
How to define the objectives of an SME site?
How to define the objectives of an SME site?
Associate each objective with a measurable action: receiving quote requests, generating calls, presenting services, recruiting, obtaining bookings or selling online. Then identify the target audience, the necessary pages and the expected information. Follow a few simple indicators to check the results and decide which parts of the site should be kept, improved or developed.