Online store

Create an online shop to sell your products

Build an online shop with a smooth purchasing journey

CatalogueBasket.Secure Payment

Creating an online shop allows you to present your products on your own e-commerce site, as a complement to a physical shop or other sales channels. You choose the countries served, the delivery methods and the items offered. From the product page to online payment, every step must be clear: features, price, stock, delivery charges, basket and order confirmation. A merchant site that is easy to use on mobile helps customers compare items and complete their purchase. The choice of web hosting and the e-commerce platform depends on your catalogue, your features and the expected traffic.

Create your online store

Make e-commerce a simple channel to manage

Extend your sales area

Present your products online and offer delivery in the areas covered by your business.

Centralise the management of your shop

Organise your catalogue, stock, orders and customer exchanges from tools adapted to your shop.

Prepare for the development of your site

Choose hosting and a platform adapted to your catalogue, your usage and their development.

Give your shop a recognisable domain name

Domain nameSEOSocial media

A short domain name, easy to write and consistent with your brand, helps customers find your shop. The same identity can be used for your email addresses, your packaging and your social networks. Categories and product pages must respond to the searches of your target audience. Explicit titles, original descriptions and links between products and content facilitate the discovery of the catalogue. Natural search engine optimisation is prepared from the creation of the site, without replacing information useful for purchasing. Your own site remains the central point for presenting your offer and developing customer relationships.

Choose your domain name

Prepare your offer and your logistics before the launch

Market researchProductsDelivery

Before launching your shop, market research helps to assess demand, competition and acceptable prices. Defining your clientele, your suppliers and an initial selection of items provides a concrete framework for the project. The budget must include the purchase or manufacture of products, storage, packaging, shipping, returns and transaction fees. These elements are used to estimate the margin per order, beyond just the turnover. A simple launch plan also specifies the countries served, lead times and after-sales service. The technical solution then supports this organisation, without replacing it.

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An online shop benefits from meeting a specific need rather than offering a catalogue without direction. Your target audience, product usage and solutions already present on the market help to define your difference. A limited selection can be enough to test buyer interest. Each item must have a role: to meet the main need, complete a purchase or offer an alternative. Questions received, additions to the basket and initial orders provide information to adjust the offer. The presentation must explain what you are selling, to whom and with what concrete benefits, without promising unverified results.

The catalogue must follow the way in which customers search for products. Explicit categories, useful filters and short navigation avoid increasing the number of steps before purchase. Each product page brings together the name, features, price, variants, availability and delivery information. Dimensions, composition or compatibility complete the description when these elements help with choosing. Accurate photos and a consistent presentation make the items comparable. A common organisation of data also simplifies the addition of products and updates to stock, prices or seasonal offers.

WordPress (with WooCommerce) and PrestaShop are two solutions for creating an online sales site. The choice depends on your skills, the catalogue, the features and the maintenance to be ensured. Payments and logistics connections may require extensions or third-party services. Before opening, checking the basket, confirmation emails, security and backups allows you to identify problems. The legal status, terms of sale, legal notices and data protection must also be examined according to the countries concerned. The competent official bodies can specify the procedures applicable to your activity.

Maintain control of essential functions

Functions to configure in your e-commerce solution to manage the shop on a daily basis.

Structured administration

Update product sheets, prices, variants and stock from the shop dashboard.

Organised orders

Track payments, preparation, shipping and returns to organise order processing.

Lasting relationship

Centralise useful contact details, email confirmations and requests sent to customer service.

Frequently asked questions about creating a shop

What steps should I follow to create an online shop?

The first step consists of defining the products, the target audience and the budget. Next come the choice of domain name, web hosting and the e-commerce platform. The catalogue, payment methods, delivery and legal information must be prepared before opening. A test order on a computer and mobile allows you to check the journey. Promotion and sales tracking then accompany the launch.

How do I choose an e-commerce platform?

The choice depends on the number of products, your skills and the expected functions. WordPress (with WooCommerce) and PrestaShop are options to compare according to catalogue management, extensions, payments and customisation. The total cost also includes hosting, maintenance and additional services. Documentation, the help centre and support from an agency or a developer can facilitate getting started.

Can you create an online shop for free?

A free tool or a free trial can reduce the creation budget, without covering all costs. The domain name, hosting or monthly subscription, extensions and transaction fees must be taken into account. Added to this are products, storage, packaging, delivery and returns. Comparing launch costs and recurring expenses helps to choose a suitable solution and estimate the margin available per order.

How do I add products and manage stock?

Each product page must include a precise title, a description, photos, a price and availability. Variants, such as size or colour, must be associated with the correct stock. A common template facilitates the addition of products and updates. The e-commerce solution dashboard is then used to track the catalogue and orders. Navigation, filters and the basket should be tested on mobile as well as on a computer.

Which payment methods should you offer on an online shop?

Payment methods must correspond to customer habits and the countries served: bank card and other options supported by the chosen provider. Compatibility with the platform, transaction fees, refunds and security must be checked. A test order allows you to check online payment, purchase registration and confirmation sending, without assuming that everything is included in the hosting.

How to promote your online shop after its creation?

Original product pages, clear categories and useful content support search engine optimisation. Social media relays news and demonstrations; paid campaigns can supplement this visibility with a defined budget. Tracking traffic, additions to the basket, orders and average basket value helps to compare channels. Turnover must be compared with costs to evaluate results.