How Animalis manages its performance in near real-time using OVHcloud Data Platform
OVHcloud and Animalis
Deployed in under 30 days
Integrated stores: 100%
A unified view of online and in-store sales, special offers, and store openings
The background
For over 25 years, Animalis, a leader in the French pet industry, has served pet owners through a fast growing network of stores and an online platform. The brand, which has been part of a South American group’s European expansion for several years, navigates the unique retail landscape of regular sales events, store openings, and weather-dependent customer visits. To stay ahead, Animalis aimed to provide teams with instant access to commercial and operational performance metrics, both in-store and online.
“Today, if a new hire does not have access to the application, they request it right away.”
Franck Hababou, Chief Information Officer, Animalis
The challenge
Before this project, Animalis had no centralised tool for managing its activities. To better understand customer behaviour and enhance the analysis of both in-store and online sales, its teams needed access to key data (revenue, footfall, average cart value) in real time on a per-store and per-country basis. The goal was also to compare this data against projections and historical data. It needed a solution that was reliable, efficient, easy to maintain, and compatible with its existing infrastructure, particularly the Cegid cash register tool. The key was to quickly deploy an effective solution, as well as manage expenses and easily add new points of sale.
“We wanted a robust tool that would require very little support and maintenance, and that’s precisely what Data Platform offers. The tool was simple to set up and is perfectly suited to our use case.
Franck Hababou, Chief Information Officer, Animalis
The solution
Using OVHcloud Data Platform, Animalis deployed a cross-device application in less than a month, accessible on both desktop and mobile. Today, all its employees can monitor sales, footfall, and average cart size via a live dashboard. Data from physical stores and the online store is automatically aggregated to ensure complete and transparent visibility. The process of adding new stores is largely automated and requires minimal technical effort.
“Our teams, both at headquarters and in-store, successfully deployed OVHcloud Data Platform in less than a month.”
Franck Hababou, Chief Information Officer, Animalis
The result
OVHcloud Data Platform gives Animalis’s teams complete visibility into their online and in-store performance. More importantly, a robust and scalable solution now allows for faster decision-making – supporting network growth in France and the rest of Europe.
