Create an estate agent website

Q: What budget should you plan for and can you create a property site for free?

The budget includes the domain name, web hosting , the design, the content, the extensions and the maintenance. A connection to the CRM, a diary or a listings gateway may add costs. A free theme does not therefore mean that the entire site is free. Comparing the creation cost and recurring subscriptions, including renewals, allows you to evaluate offers covering the same need.

Create a real estate website to grow your business

Showcase your properties and receive qualified enquiries

Property listingsValuationContact

Creating a real estate website allows you to showcase your properties for sale or to let, your services and your knowledge of the local market. Estate agency, independent agent or representative: your website brings together listings, contact details and contact requests under your own domain name. A buyer can explore properties according to their criteria; a seller can discover your support and request a valuation. Accurate photos, up-to-date information and clear mobile navigation prepare for the first exchange. Your real estate website complements listing portals and social networks without relying solely on their presentation.

Choose your hosting

Make your site a point of contact for your prospects

Properties showcased

Present your listings, photos and services under your own identity, in addition to real estate portals.

Better-targeted enquiries

Direct each prospect towards a viewing, valuation or advice request adapted to their project.

Simpler follow-up

Link each request to the relevant property and the right contact person to prepare your team's response.

Publish easy-to-browse listings with WordPress

WordPressFilters MEET US

Each property listing must present the type of property, the area, the surface area, the price, the rooms and information useful for the viewing. Accurate photographs and filters adapted to the catalogue make searching easier. The property status must remain up to date to avoid requests for an offer that has been withdrawn. A WordPress site can host this content with a suitable theme and extensions. Filters, appointment booking or connection to property software require specific configuration. The 1-click CMS installation does not add them automatically. The choice of tools must take into account their compatibility, maintenance and cost.

Choose your CMS

Prepare your property project before going online

Domain namePagesProperty CRM

The specifications document distinguishes your objectives: presenting the agency, publishing listings, receiving mandate requests or supporting a rental project. A short domain name and a consistent brand image make your business identifiable. Going live brings together the essential pages: home, properties, services, team and contact. The CMS is used to manage them; professional web hosting makes them accessible. Connections to the property CRM should be planned from the start. Before publication, testing the search, the forms and their receipt by the team allows you to verify the journey. Content and notices must be adapted to the countries where you operate.

Choose your domain name

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An estate agency's site presents the properties, the services and the people who support each client. A page per location can specify the area covered, the contact details and the team's specialisms. The sales, lettings, valuation and property management sections direct users to the right contact, depending on your activities. Each property listing must offer an identifiable contact and retain its reference in the enquiry. Presenting the stages of your support and examples of authorised assignments makes the service concrete. A clear organisation also facilitates the updating of listings when a price changes or a property is no longer available.

An independent estate agent's site highlights your name, your territory and your way of working. A presentation page explains your experience, your specialisms and the projects you support. Content about neighbourhoods or preparing for a sale illustrates your market knowledge. A personal site can start with a presentation, your services, a few listings and a contact form. The seller must understand how to request a valuation; the buyer, how to reach you regarding a property. Sharing these pages on your professional social networks extends the discovery of your business without replacing your site.

For an agent or a broker, the site must first explain the activity actually carried out and the role of each participant. Searching for a property, selling it and supporting financing do not cover the same services. The presentation must avoid any confusion and remain consistent with your status and your authorisations. A short form can collect the type of project, the sector and a means of contact. Supporting documents and sensitive information will be exchanged via a suitable channel. When a client area is necessary, its implementation requires a compatible tool and defined access rights; it is not provided automatically by the hosting.

The resources of the Pro offer for your real estate site

Hosting for your listings and content, to be supplemented with tools adapted to your business.

250 GB SSD and automatic backups

250 GB of SSD storage for your pages, listings and photos, with automatic backups.

Domain name and 100 email addresses

One domain free for the first year, depending on eligible extensions, and 100 email addresses of 5 GB.

1-click CMS, SSL and anti-DDoS

WordPress, Drupal or Joomla! to install, with SSL and anti-DDoS. Real estate tools are configured separately.

Frequently asked questions about creating a real estate website

Which tools should you choose to create a property site?

A CMS like WordPress is suitable for managing your site's pages, listings and content. Property functions may require a theme, extensions or a specialised service. A customisable template may suffice for the launch; bespoke solutions meet more specific journeys or connections. Comparing ease of use, the help centre, updates, costs and export possibilities helps you choose according to your needs.

How do you connect your site to a property CRM?

Integration depends on the connections offered by your software: module, connector, application programming interface (API) or file import. Two flows must be distinguished: publishing properties on the site and transmitting enquiries to the property CRM, which tracks the contacts. Before going live, testing references, prices, statuses and duplicates allows you to verify the exchanges. The synchronisation frequency, access and costs should be confirmed with the service providers.

What budget should you plan for and can you create a property site for free?

The budget includes the domain name, web hosting, the design, the content, the extensions and the maintenance. A connection to the CRM, a diary or a listings gateway may add costs. A free theme does not therefore mean that the entire site is free. Comparing the creation cost and recurring subscriptions, including renewals, allows you to evaluate offers covering the same need.

How to optimise a real estate website for search engine optimisation?

Precise listings, descriptive titles and internal links help search engines to understand the site. Local pages must provide information specific to the areas covered, not repeat the same text with a different city name. Optimised images and a comfortable mobile browsing experience complete this work. Tracking Google searches, visits and contacts allows you to adjust your property marketing, without any guarantee of ranking.

How to choose a service provider to create your real estate website?

The service provider must understand your listings, your services and the tools already in use. The quote must specify the design, content migration, connections to the real estate software, testing and maintenance. A demonstration helps to evaluate the site administration. Clarifying domain access, licences, data recovery and support avoids choosing solely based on the appearance of the examples presented.

How to offer a valuation or viewing request?

A form can collect contact details and the initial elements of the project. For a viewing, keeping the property reference facilitates follow-up. An online diary requires a compatible module or service, with availability and confirmation rules. A valuation request is not an automatic valuation: the information received is used to prepare the analysis or the appointment with the professional.